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Mental Accounting: Sunk Cost Fallacy – Behaving Like an American
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Mental Accounting Definition
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Notes on Prospect Theory Khurshid Ahmad, Chair of Computer Science ...
Mental accounting: why we sometimes like lower returns - Adam Fayed
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Mental Accounting Definition
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8 Examples of "Mental Accounting" and How to Avoid Them
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Mental Accounting Matters (멘탈 어카운팅, 심적회계, 심리적회계) 레포트
Solving some financial puzzles with prospect theory and mental ...
