Pharus Group - Marketing mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. The marketing mix
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The term ' marketing mix' was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea. - ppt download
The concept of marketing mix was developed by______ (1) a) N.H Borden
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Business Consultants - #Marketing_Mix_Meaning_and_its_Elements. Neil Borden in the year 1953 introduced the term Marketing mix, an extension of the work done by one of his associates James Culliton in 1948. Marketing Mix -
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